On Friday, November 22, a press conference was held at the Palác Pardubice business and social center, at which the new visual identity and the ongoing rebranding were presented to the media representatives present, which we consider to be key steps for the further development of the center.
In 2023, Palác Pardubice became part of the REDSTONE group and from this year it also expanded the portfolio of qualified investors Max Realitní.
Pardubice Palace as a meeting place, mingling, shopping and culture in the heart of the city. This is the guiding idea of the new visual style, the most visited business and social center in the Pardubice region. Therefore, the basic graphic elements and symbols of the new logo are lines and hearts, which are intended to express togetherness in connection with each other.
The press conference was moderated by Pavel Cejnar, who also accompanied the program of the successful “night shopping” event. It took place in collaboration with well-known influencers of the Czech scene such as Michaela Klementová, Kristýna Zemánková or musical support of the band Sebastian
